International Women's Day - tips for florists

International Women's Day is a great opportunity for florists to promote their flower business and attract more customers. And it is not necessary to use trivial flowers with text.

Here are 10 ways to do it:

  1. Create special Women's Day bouquets: Design bouquets that reflect the spirit of Women's Day. You can use flowers that are traditionally associated with femininity, such as roses, peonies, or lilies.
  2. Offer discounts: Consider offering a special discount to your customers on Women's Day to encourage more purchases.
  3. Promote on social media: Use your social media accounts to promote your Women's Day specials, share photos of your floral arrangements, and encourage your followers to order from you.
  4. Collaborate with local businesses: Collaborate with local businesses that target women, such as hair salons, spas, and boutiques. Offer to decorate their spaces with your flowers and promote your business to their clients.
  5. Partner with women's charities: Partner with women's charities and donate a portion of your profits to them. This will help you attract socially conscious customers who want to support a good cause.
  6. Host a giveaway: Host a giveaway on your social media accounts and encourage your followers to participate. You can offer a Women's Day bouquet as a prize.
  7. Decorate local events: Offer to decorate local Women's Day events with your flowers. This will help you get more exposure and attract potential customers.
  8. Send personalized messages: Send personalized messages to your customers wishing them a happy women's day and offering a discount or a special bouquet. This is where our handy tool, which can be embedded into any website in minutes, helps you a lot: It automates all the mundane mailing and turns hours of tedious work into a couple of clicks of the mouse.
  9. Create gift packages: Create gift packages that include your Women's Day bouquets and other items that women might appreciate, such as chocolates, candles, or spa products.
  10. Advertise in local media: Advertise your Women's Day specials in local newspapers, magazines, or radio stations. This will help you reach a wider audience and attract new customers. It's important to answer a frequent question your customers ask: Where is from you flowers located?